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General Assembly + SXSW Present: Optimizing Your Social Media

  • AT&T Executive Education and Conference Center 1900 University Avenue Austin, TX 78705 United States (map)

This workshop is part of General Assembly + SXSW's Business Fundamentals for Musicians free day of classes.

Social media is an undeniable must in building and maintaining an entertainment brand. Learn the tips and tricks of the cheapest marketing avenue you have to employ as a musician. Find your following, use the platforms that best suit your fan base, create a brand voice, and rally your fans at the touch of a screen.

About the instructor:

Alexis Davis is obsessed with social media marketing, content creation, and teaching others how to use digital tools and platforms to build a personal or professional brand. She currently creates and executes moovel North America’s social strategy as a communications specialist here in Austin. She also enjoys freelance projects and has worked with The Andy Roddick Foundation, Austin Area Urban League Young Professionals, BlackPeopleMeet, the Final Four and numerous small businesses nationwide. Outside of work, you can find Alexis writing about social media for the Austin Startups blog, frequenting restaurants that serve macaroni & cheese, playing with her Snapchat Spectacles or running Austin’s hike and bike trail.

Join the conversation! Use the hashtag #GAatSXSW to stay connected.

Check out the full schedule of GA + SXSW 2017 Programming.


General Assembly is a pioneer in education and career transformation, specializing in today's most in-demand skills. The leading source for training, staffing and career transitions, we foster a flourishing community of professionals pursuing careers they love. What began as a co-working space in 2011 has since grown into a global learning experience with campuses in 20 cities and over 35,000 graduates worldwide. As individuals and companies struggle to compete in an increasingly technological economy, General Assembly provides award-winning, dynamic training to close the global skills gap. 

These sessions are open to the public. You do not need a SXSW badge to attend.

Note: Registration does not guarantee entry. Please arrive early to reserve your seat.

Earlier Event: January 28
Business Fundamentals for Musicians
Later Event: June 14
Social Media Strategy Mapping